82% rise in number of females resorting to hair transplant surgery to restore thinning locks.
Brought on by stress, hidden health issues - or simply an unwelcome genetic gift from our parents, hair loss is a condition that will affect around two thirds of women in the UK at some point in their lives, reveal statistics.
Women have previously suffered with hair loss in silence, but it seems more are now aware of the possible solutions available to them and are opting to invest in a cosmetic procedure to rectify problems.
One London clinic claims that not only are male patient numbers rising, but the number of women choosing to undergo hair transplants is on the rise too - with 39 the average age for treatment.
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